Application Deadline: 12 June 2017.
The African Development Bank (“the Bank”) is a premier multilateral development finance institution. Its mission is to contribute to the economic development and social progress of its regional members, mobilize resources for the financing of development projects and promote economic integration on the continent. The Bank has 54 African member countries and 25 non-regional member countries.
The Bank recognizes the huge reach and potential of social media in communicating its High 5 development priorities – Light up and power Africa, Feed Africa, Industrialize Africa, Integrate Africa, and Improve the quality of life for the people of Africa – and aims to improve its presence on social media to engage with its partners, stakeholders, media, beneficiaries and the general public.
It is in this context that the Bank is seeking a Social Media Consultant to assist the Communications and External Relations Department to provide strategic digital media communications services.The Communications and External Relations Department (PCER) reports directly to the President and has a key role, positioning the Bank as Africa’s leading development finance institution, and promoting the cause of development in Africa by publicizing the Bank’s operational and its knowledge work. The primary roles of the Communication and External Relations Department are to plan, prepare and implement public relations and corporate communication programs that give the Bank exposure to its various audiences, and promote and maintain its credibility and good reputation both internally and externally.
DUTIES & RESPONSIBILITIES
Under the guidance of the Head of the Editorial Team and the Administrators of the Bank’s social media platforms, and in collaboration with the design and multimedia teams, the incumbent will provide hands-on support on all of the Bank’s social media platforms – Twitter, Facebook, Instagram and LinkedIn.
The consultant will also be expected to:
- Draft and implement a social media strategy that is both innovative and achievable in terms of human and financial resources.
- Channel social media messaging across all platforms, and assist Bank-wide communications focal points, Bank staff and managers to hone their engagement with the Bank’s audiences.
- Provide content suggestions to key Bank spokespersons, including the President and Senior Management.
- Raise the bar on social media engagement, to promote the Bank’s work and to push traffic to the Bank’s website, http://www.afdb.org.
The assignment will be undertaken by an individual Consultant who meets the following criteria:
a) A minimum of 2 years and maximum of 5 years of relevant professional experience;
b) A Master’s degree in Communications, Social Sciences, Economics, Development or related fields;
c) Ability to communicate and write effectively in English, with at least a working knowledge of French;
d) National of a Bank Member Country;
e) Under 32 years age at time of application;
f) Proficiency in standard software such as Word, Excel, PowerPoint, Outlook, excellent writing, editing (photo/video/text), presentation and communication skills;
g) Working experience within multicultural teams and international organizations, companies or agencies
h) Demonstrable experience in social media, writing or journalism, preferably within an institutional/corporate communications context;
i) Knowledge of Africa and development issues;
j) Experience obtaining and managing content development and publishing;
k) In-depth knowledge and understanding of social media platforms and best practices for each one
l) Strong monitoring skills, on both social and traditional media
m) Knowledge of basic community management and monitoring tools available
TIME FRAME AND PLACE OF WORK
The contract shall last for an initial six (6) months and shall be based in the Bank’s offices in Abidjan. The consultant’s salary level will be subject to the Bank’s remuneration policy and years of experience.
Please attach an updated Curriculum vitae on the basis of the template provided here.
Application Deadline: 12 June 2017.
For more information, kindly visit the official website of The African Development Bank